Sent out quarterly to over 10,000 key wireless decision-makers, the majority of whom are active in the mobile network operator arena worldwide at “C” Suite level, the Wireless Business Review provides its readers with an unbeatable in-depth analysis of all the major issues within the wireless industry.
All features are put together with the aim of showing our readers how to maximise the potential of their businesses. This gives our advertisers the perfect platform on which to demonstrate how they can contribute to this process.
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To sustain growth in today’s hypercompetitive marketplace, service providers need more effective service innovation and more rapid service creation. SDP 2.0 capabilities bring providers the opportunity to drive toward high performance by mitigating development and delivery risks, and speeding new services to market, while simultaneously lowering costs and optimising limited resources, says Angelo Morelli.
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The race is on to be the technology of choice for fourth generation cellular systems. WiMAX is pitching itself against LTE and UMB, each representing an established community in the mobile world. And each technology’s backers claim some sort of superiority for their choice. But does it really matter, asks Priscilla Awde.
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In operational support systems, as in many other areas of the wireless business and even our daily lives, the Internet is changing everything, reports William Geraghty.
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European mobile operator attitudes towards Mobile VoIP are starting to thaw, but real, commercially-available services are still difficult to come by, reports Elizabeth Morgan.
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Mobile TV and video is predicted to be one of the fastest growing segments of the mobile communications industry. No wonder everyone is piling in to get their share of the loot says Peter Purton.
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2007 saw a slew of mobile operators around the world finally push Internet access to the forefront of their offerings. Theirs could be a rosy future, says Peter Purton.
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Mobile communities are a favourite buzzword in today’s wireless business. If it has not got user generated content, social networking or sharing, who wants to know about it? But argues Marion Blackthorne, is not that what the mobile phone has always been about.
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In-door coverage has been an issue ever since 3G networks were introduced. Femtocells promise a solution as well as answering other issues such as covering the cost of infrastructure to support an increasingly dazzling array of mobile services. Priscilla Awde reports on how things are going now that they are being put to the test of real users, for the first time.
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Mobile TV, Internet access, uploading and downloading videos to services such as YouTube, streaming music and other exciting stuff like this is set to make the mobile phone even more fun. But will the backhaul connections between base stations and the core networks be able to cope asks Peter Purton
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Wireless Business Review 
