Sent out quarterly to over 10,000 key wireless decision-makers, the majority of whom are active in the mobile network operator arena worldwide at “C” Suite level, the Wireless Business Review provides its readers with an unbeatable in-depth analysis of all the major issues within the wireless industry.
All features are put together with the aim of showing our readers how to maximise the potential of their businesses. This gives our advertisers the perfect platform on which to demonstrate how they can contribute to this process.
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Managed mobile services, along with their baby siblings hosted services, used to represent quite a junior league business opportunity. For the companies that supplied these services the rewards were relatively modest. What was actually supplied was often very limited in scope. And the companies that bought these services and products tended not to be members of any Tier 1 operator’s club. This, emphatically, is no longer the case.
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For around one-third of the world’s population, the mobile handset has become an essential adjunct to their lives. Priceless at some times – and a nuisance at others – mobile handsets have also, for many, become a defining asset showing their lifestyle and their worth, especially amongst the youth markets and developing countries.
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The consolidation of multiple rating and charging systems into a single converged billing platform is being driven by the desire from operators to reduce operational and maintenance costs, the need to retain competitive edge in a cut-throat market, and the need to meet customer demand for the real-time charging of a growing range of content-based services. However, fixed and wireless operators are realizing that converged billing can also provide the platform for revenue management up and down the value chain of content providers, as well as coherent customer care across regardless if channel.
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CDMA450 has arrived, albeit quietly. Despite a flurry of announcements and industry excitement back in 2004, news on the development and deployment of CDMA in the low-frequency 450MHz band has been muted in recent years.
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Not so long ago, the mobile game was the darling of the cellular industry. Gaming was going to provide the 'must-have' content that would help drive up ARPU for the mobile operators. A harsher reality has now settled in, however. Other forms of content – especially TV and video clips – are presently seen as better prospective revenue generators. In response, mobile games themselves are being much more closely tailored to their true potential audience – which isn't just youngsters.
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In the context of mobile content (and fixed line content for that matter too), discussions about digital rights management (DRM) tend to sharply polarise people. On the one hand are those who view DRM as a must-have if the content industry is to take-off and achieve any thing like its full potential. On the other are those who cast DRM as an infringement of the rights of the consumer, and possibly the thin end of the wedge that is an attack on civil liberty currently being progressed by big business and officialdom. |
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NFC (Near Field Communications) can learn from the mistakes made with Bluetooth and may even surpass it. Presently NFC's primary application is for ticketing where it competes against mobile bar codes. Its ability to utilise existing infrastructure and RFID tags is a major advantage. As a payment method, however, it lacks standardisation.
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Television has seen sport as a strategic asset in the battle for ratings for many years. Broadcasters have invested heavily to secure rights to major events and tournaments. The International Olympic Committee, for example, has seen its television revenues rise from $88 million for Moscow 1984 to $1493 million for Athens 2004 with $1706 forecast for Beijing. |
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According to many observers of, and participants in, the global wireless industry, 2007 will be the year that the mobile version of Worldwide Interoperability for Microwave Access (WiMAX), aka IEEE 802.16e-2005, will begin to enter the commercial mainstream.
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