According to Informa Telecoms & Media’s World Cellular Handset Tracker, Motorola’s entry-level handsets are among the lowest-priced GSM mobile devices in the world’s three largest emerging markets - China, India and Indonesia. At the end of March 2005 Motorola’s C115 was the  lowest priced GSM handset in India and Indonesia, available at non-subsidised prices of US$57.50 and US$49.52 respectively. In China, the Motorola C201, priced at US$67.15, was the third-lowest priced GSM handset behind Konka’s 5238 (US$59.53) and Siemens’ Xelibri2 (US$61.71). In comparison, the Nokia 3315, which has been commercially  available for nearly three years, was the lowest priced Nokia handset in China and India during March 2005 at US$68.18 and US$67.50 respectively. In Indonesia Nokia’s basic entry-level handset, the 1100, was the lowest priced Nokia handset at US$67.29 - over 35% more expensive than the Motorola C115. Asian handset manufacturers such as Bird, Haier, Konka, Spice Telecom and TCL are also heavily targeting low-end consumers with their entry-level devices. However, Motorola’s lead in low-cost handsets is set to be further strengthened through the GSMA’s Emerging Market Handset (EMH) programme, which requires Motorola to initially deliver 6 million  handsets priced below US$40 (ex factory) during 2005. Over 430 million new subscriptions are forecast to be added in China, India and Indonesia over the next five years, according to Informa Telecoms & Media’s subscription forecasts. The availability of ultra low-cost handsets is seen as vital to enabling this growth.
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