Chrysalis has licensed the Enpocket Marketing Engine and will use it to manage CRM activities around a range of mobile music initiatives. Radio station brands including Heart and Galaxy will also use Enpocket's solutions to drive interaction with listeners and build text clubs. Chrysalis has pioneered the use of mobile as an integral part of programming schedules for its 10 radio stations, using advertiser-sponsored campaigns and mobile competitions to generate new revenues. Now DJs, producers and marketeers will use the Engine to manage live listener-to-brand interaction and to deliver personalised mobile marketing. The Enpocket Marketing Engine has been licensed by Chrysalis for: Rapid new campaign creation in hours instead of weeks; Robust inbound / outbound SMS and MMS handling; Integrating feeds from mobile content, IVR, web, billing and CRM systems with minimal development; and monitoring and managing central user profiles for improved CRM. The Engine's data management capabilities enable Chrysalis to build a detailed view of customers, recording every SMS / MMS interaction, registering mobile content downloads and receiving customer information from other systems in real-time.  Chrysalis and its partners then accurately market to opted-in users based on preferences and using trigger-based rules.
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