Scandinavian mobile operator Hi3G Access AB, under the brand '3', is the first in the world to replace SMSC (Short Message Service Centre) technology with Telsis Intelligent SMS Routing. SMSCs have often been seen to limit throughput during high profile events that rely on text messaging for audience interaction. They also have little ability to support revenue-generating advanced services. Telsis Intelligent SMS Routing is a new form of messaging architecture that enables high throughput and advanced new services. It features central intelligence for flexibility, with distributed switching for the highest throughput and resilience. Centralised management and control provide operational simplicity and low cost of ownership. Members of the T-Mobile and Vodafone groups have already deployed Telsis Intelligent SMS Routing to enhance existing SMSC-centric networks. This has given them most of the benefits of next-generation messaging, such as high capacity and new SMS-based services. 3's deployment of Intelligent SMS Routing is part of an integration and hosting contract with Ericsson. The operator's existing in-house messaging system has been replaced with a managed infrastructure that supports SMS, MMS, voice mail, unified messaging, e-mail and video. Telsis Intelligent SMS Routing handles all person-to-person and application-based SMS traffic, routing it for instant delivery according to programmable criteria at a rate of millions of messages an hour. Normal person-to-person messaging and national-scale voting events can take place simultaneously without any reduction in quality of service. Meanwhile, in-built programmable intelligence supports the deployment of innovative text-based services.
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