Around 2mn adults claim to have watched TV via their mobile phone, and another 1mn want to do so, according to Continental Research. In a survey of 2,135 adults, respondents were asked which devices, apart from the traditional TV set, they had ever viewed TV on. Over 1 in 10 claimed to have viewed TV via the internet (on a PC or laptop) and 4% claimed to have viewed TV on a mobile phone. As usual with new technology developments, it was the younger generation and men that were more likely to have experienced TV viewing through these devices. Jon Beaumont, director at Continental Research, said: "Interestingly, there seems to be some social class bias, with ABC1's most likely to have viewed TV via the internet, but C2DE's more likely than ABC1's to have viewed TV via their mobile phone.  The mobile phone appears to be slightly more inclusive across the whole demographic spectrum. For example, there is a male bias to viewing TV via the internet that does not exist for viewing via mobile phone." All respondents were also asked which devices they were interested in watching TV through at the times when they couldn't watch through a normal TV.  17% of all adults expressed an interest in watching TV via the internet and 6% were interested in watching TV on their mobile phone. Beaumont added: "Interest is likely to rise as people's awareness and knowledge of the available services increases. At the moment that knowledge is minimal. However, this is changing rapidly. Sky and Vodafone have just launched a 19 channel mobile TV service that is experiencing unprecedented demand and Channel 4 is offering a similar service through Vodafone and Orange.  Meanwhile, on the Internet, the BBC is trialling its Integrated Media Player and Sky aims to launch its broadband sports and movie service by the end of the year. "Early adopters are starting to use these new mobile and internet TV services and it seems likely that with such big brands behind the latest developments it won't be long before the mass market consumer will be watching Match of the Day highlights through their mobile, or catching up with the latest episode of The Simpsons through their PC."
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