Mobile operator O2, which already handles more than 30% of UK SMS traffic, is deploying Intelligent SMS Routing from Telsis to support further growth in text volumes. The contract signed with Telsis' global distribution partner Ericsson includes supply of network infrastructure, systems integration and support by Ericsson. Telsis Intelligent SMS Routers and their associated control platforms will intercept all inbound text messages, balancing loads across O2's UK network to maximise throughput and quality of service. The solution will give O2 the ability to comfortably handle increasingly large peaks in text traffic caused by seasonal events and mass text voting, as well as allowing the company to launch new advanced text-based services.
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