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Ericsson and EMI in Europe partner to provide downloads and ringtunes |
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Tuesday, 24 January 2006 |
Ericsson has announced a pan-European mobile music agreement with EMI Music. The agreement allows Ericsson to enable European mobile operators to distribute ringtunes and full-track downloads from EMI's catalogue in
Europe. Around 12,000 ringtunes and 200,000 full-track downloads will be made available to consumers through Ericsson under the terms of the agreement.
Ericsson's Personalized Music Portal is based on the Service Delivery Platform for media services (SDP Media), which enables operators to launch ringtunes and full-track download services at low cost. Content providers, including EMI, provide Ericsson with digital content, and Ericsson negotiates with operators to provide a full management service. This allows the content provider to concentrate on creating and marketing new content, while operators can focus on promoting the service and billing the consumer.
www.ericsson.com
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Newsdesk 
