Ericsson has announced it will continue to use the Marconi name in the recently acquired product portfolio. Ericsson says it will continue to use the Marconi name in recognition of the company's strong reputation and of the significant brand value
the name carries. In addition to using the name for product lines, the Marconi name will also be used at two legal entities in Italy . They will be named ‘Marconi - part of the Ericsson group.’

On January 23, 2006, Ericsson completed the acquisition of strategic parts of Marconi's telecommunications business that are strategically important to Ericsson and took on about 6,660 Marconi employees. Ericsson is leading the build-out of mobile broadband and is now strengthening its position in wireline networks. As mobile and fixed broadband access grows quickly throughout the world, the upgrade of broadband will lead to a massive increase in data traffic. As a consequence, transmission capacity in telecom networks will have to be dramatically increased. The acquisition strengthens Ericsson's position in the accelerating transmission segment, where it is a clear market leader. The combined portfolio increases Ericsson's market share globally in fixed broadband access to number two in Europe and number three worldwide.
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