Mobile 365, a global leader in mobile messaging and data services, has announced it will collaborate with Responsys - the company behind marketing campaigns for salesforce.com, Ford, and Lufthansa - to launch ‘Mobile Gateway’, a dedicated SMS and WAP messaging platform that enables its customers to deliver relevant, personalised messages via mobile devices. Based on Responsys' Interact technology, recognised by both Jupiter and Forrester as a market leader and powered by Mobile 365, the Mobile Gateway now enables organisations to choreograph tightly-focused messages across email and mobile channels.

Campaigns are delivered using a single intuitive user interface, simplifying the creation of complex, multi-channel campaigns. Customer intelligence, behaviour, and preferences are collated to create individualised messages, which can be delivered at the correct stage of the customer's lifecycle and to the right channel. According to Jupiter Research, relevance-based campaigns - which use this data - have been proven to increase net profits for an organisation by an average of 18 times. By expanding to an integrated mobile channel, organisations can now target customers via their preferred method of communication while retaining all customer data in one place.

Using Mobile 365's unparalleled mobile connectivity, the Gateway also tracks the delivery status of each message. Corresponding customer responses are monitored and fed back into a single database which drives triggered dialogues across email, SMS, WAP push, and print on demand. Live reports and comparisons enable marketers to perform cross-channel analysis of each individual campaign.

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www.mobile365.com
www.responsys.com