TTPCom has launched its AJAR partnership programme, an initiative that will build a wide portfolio of best of breed applications that are pre-integrated on TTPCom's AJAR Platform, the definitive mobile applications suite for mobile phones. Participating organisations are able to access the handset mass market more rapidly and the pre-integration of the technologies means that partners also benefit from TTPCom customers' accelerated times to market and revenue. High-end multi-media applications have traditionally been integrated into smart phones which represent only 10% of the market. The challenge for many application providers is to penetrate the higher volume, mass-market, feature phone segment. Collaboration with TTPCom provides an effective route into this growing market. In addition, partners benefit from a greatly reduced support burden as a single integration with TTPCom's AJAR Platform gives them instant access to multiple hardware platforms and TTPCom's 50+ customers. This dramatically decreases partners' operating, support and maintenance costs.
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