BroadSoft Inc, the leading provider of VoIP application software, is to increase its presence in Europe with the opening of a new global operations centre in Prague, Czech Republic. The facility will provide unparalleled levels of service, training and engineering support to BroadSoft customers. Continuing BroadSoft’s commitment to the European market, the new centre will join BroadSoft’s other operations centers in North America and Asia to deliver global 24 by 7 live support through local market technology expertise and assistance. The ability to quickly satisfy BroadSoft’s more than 30 European carrier customer needs through a centrally located operations office was the primary incentive behind BroadSoft’s decision to establish the Prague facility, which complements the BroadSoft sales offices in Bonn, London, Paris, and Stockholm.

BroadSoft has also strengthened its European management team with the addition of Howard Lewis as General Manager. In this new role, Lewis will be responsible for managing all of BroadSoft’s activities in Europe from business development, sales, and marketing to operations and support. Prior to joining BroadSoft, Lewis co-founded Sendo, the UK’s only indigenous mobile phone company, in 1999 and was instrumental in the development of the business as Chief Operating Officer and main board director until his departure following Motorola’s acquisition in June 2005.

BroadSoft also announced that Hipcom, a Hosted IP telephony wholesaler, has selected the BroadWorks VoIP application platform to provide a 21st century network today to UK and European small and medium businesses through its distributor, ISP and reseller channels. Hipcom specialises in the provision of high-quality Hosted IP Telephony solutions, created specifically for the UK reseller channel and the UK SMB marketplace. For a UK reseller, the CAPEX of initially deploying their own system can be prohibitively high. Hipcom’s white label Hosted VoIP solution enables resellers to quickly, reliably and cost-effectively launch VoIP services.
www.broadsoft.com