Critical Path has launched two new Memova Messaging solutions for service providers. The new ‘Universal Contacts’ and ‘Digital Life’ solutions leverage Critical Path's contact-centric approach to enable carriers, ISPs and other service providers to enhance both the security and usability of their consumer messaging services, create viral online communities and deliver new value-added services. With the growing number of communications devices consumers own, combined with the increasing onslaught of spam, staying connected to friends and family, while blocking unwanted messages and content has become a complex challenge. For parents in particular, there is an added worry as research shows that half of teens aged 13-18 often communicate through the Internet with someone they have not met in person. As a result, consumers are looking for a simple and central way to manage contacts for applications across all devices and protect themselves and their families from unsolicited email messages and content. Critical Path's contact-centric approach puts contacts - rather than the email or messaging application - at the centre of the consumer experience. This makes messaging services easier to use, enables consumers to share content amongst their preferred community, and provides complete control over which messages they receive. Leveraging the proven Memova Messaging platform, Universal Contacts and Digital Life help service providers to not only enhance the consumer experience, but also deliver new revenue-generating, value-added services.
www.criticalpath.net