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Friday's Phrase: "plug and play" |
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Friday, 17 September 2004 |
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17 September, 2004: If you sugar-coat
a phrase for long enough it will eventually become easy to swallow. So
suck on this one: “plug and play”.
One of the conceits to which technologists are prone is that ‘this’ or ‘that’ is so simple that even you
could understand it. This gives us the phrase ‘idiot proof’. Which begs
the question of what idiot invented the phrase “plug and play”.
The best that can be said for this weasel wording, so suggestive of
seamless simplicity, is that it is better to have plugged and played
than never to have plugged at all. Which is arguable.
‘Plug and play’ is a more user-friendly version of its distant semantic second cousin, recently featured here as Friday’s Phrase, ‘interoperability’.
Where the latter is a creation of lexicographical lego, ‘plug and play’
is alliterative and comforting. Perhaps the only surprise is that it is
not ‘plug ‘n’ play’, after the fashion established by such verbal icons
as ‘Toys ‘R’ Us’.
‘Plug and play’ owes its dubious prominence to the notion that the
standards that apply to code deep in the bowels of computers and
peripherals are harmonious or ubiquitous. The fact that they are
neither is the reason why ‘plug and play’ ought to be renamed ‘plug and
pray’.
Nor is the term confined to user experiences and expectations.
Network element vendors now cast the word around for its undoubted
‘feelgood factor’. Don’t mention the server downtime or collapse of
network elements when a network engineer plugs and plays.
It’s just a chain of saccharine dream words. So can you all just
stop using it? Plug away and play nicely, but not at the same time.
Life is not like that. Jim Chalmers
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