ITSMA, a membership community that helps companies market and sell technology services and solutions, has announced the publication of its new Brand Tracking Study: The Telecom Service Provider Market in the EMEA Region. Based on data gathered from 301 senior IT/network and business executives across 28 countries in the EMEA region, the report finds Cisco, IBM Global Services, and Nortel at the top of the list for unaided awareness and preference for network rollout and support services. Cisco, Accenture, and Ericsson top the unaided awareness list for network professional services. To improve customer relationships and grow their businesses, network services firms must understand customer priorities and turn them into relevant value propositions. The report shows that buyers in the different EMEA regions have very different expectations. For example, implementing advanced techniques and services is less important to Western European respondents than to those in Central and Eastern Europe and MEA/Central Asia. The in-depth analyses in the study indicate how to develop winning differentiation strategies based on buyer expectations across the EMEA regions.
www.itsma.com/research/abstracts/bnw005.htm