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Recent experience tells us that the
latest round of European regulatory debate will pit politicians against
the industry in various permutations. The users? What on earth has it
got to do with them?
The world of ICT regulation is an odd
one. The European Union visits the subject in five-year cycles. These
interminable cyclical debates sit ill in the context of an industry
that moves at the speed of light. Critics say that five year plans have
been discredited since the time of Stalin. Not in Brussels, apparently.
That’s a slightly simplistic view. The EU does hack away at regulatory
issues on a day-to-day basis. Given the pace at which Brussels moves,
perhaps that is better described as a ‘month-to-month’ or a
‘year-to-year’ basis.
Its technical regulatory arm, once known as DG-XIII and now headed by
that spiritual daughter of Boudicca, Viviane Reding, slaves away on
standards and the trade issues that arise from them.
The EU’s arm of competition regulation, once known as DG-IV, runs the
rule over mergers and acquisitions and generally polices
anti-competitive behaviour. Reding’s spiritual cousin, Neelie Kroes,
runs that show.
This is important in terms of perspective. Two slightly mad middle aged
women are running EU telecom regulation. Far worse, however, is the
fact that hundreds of slightly mad middle-aged (and late middle-aged)
men are running the industry itself.
Five-year itch
The latest cycle of EU telecom regulatory revision is nearing its
climax with any new rules set to enter into force roughly a year from
now. Again, the notion of regulating an industry that changes by the
day is placed in the spotlight.
Telecom regulation may be arcane, but its ramifications are not. It is
only a decade ago that the EU managed to mandate market-opening and an
end, in theory, to all classes of telecom monopoly. That was a
bitter war which pitted network monopolies and their state
backers/owners against Brussels.
You can argue that the monopolies in question have done an effective
job in defying, ignoring or otherwise bypassing the new rules of the
game, but it has still been a seismic shock. Its only flaw, perhaps,
was that EU states and their pet monopolies were given almost five
years’ notice of the change – and hence up to five years to prepare to
avoid each wave of reform.
It is vital to bear that experience in mind today. For two reasons.
One is that thanks to the rather gnomic principle of ‘subsidiarity’ –
under which EU countries can fend off centralism under their own laws
and bylaws – individual governments and their national regulatory
authorities (NRAs) are probably the biggest support mechanism for
Europe’s ex-monopoly telcos. Where states still hold a stake in these
companies, the situation gets worse and the travesties more blatant,
but the umbilical link remains even where all shares and even golden
shares have been discarded.
The second factor, now on the verge of being repeated for the third
time in this article, is that the pace of change in ICT means that the
EU cannot possibly know what it is trying to regulate. This is in part
due to a desire to promote new technologies in search of some mythical
European ‘first mover’ advantage for native industry and in part thanks
to the belief that such new technologies will bring economic benefits
to European citizens and businesses.
These two points are linked because the history of EU regulation and
liberalisation has been almost entirely concerned with the dismantling
(or the attempted dismantling) of monopolies and the promotion of competition.
Famously, mobile services have largely been exempt from regulation on
either price grounds or on anything other than the most basic
significant market power (SMP) principles. Years of regulatory
abstinence so far as mobile is concerned may explain why the sector was
so outraged by overdue attempts to curb the exercise in
corporate-sanctioned extortion known as ‘international roaming charges’.
Bellwethers
The roaming row has been examined in this series as giving a pointer to how the EU’s broader regulatory debate will pan out (click here).
Likewise a separate dispute with the German authorities over regulatory
relief for Deutsche Telekom’s planned €3bn VDSL network (click here) illustrates another facet of the balance-of-power in the context of the Review.
The future of the latest Framework for Telecommunications may rest on how these vested interests play against each other.
In its latest iteration at the end of June, Brussels proposed that new
measures would focus on: spectrum neutrality, efficiency and trading;
more consistent regulation across the EU in pursuit of a single market;
a ban on regulatory ‘holidays’ of the type proposed in the DT-VDSL case.
“We now need the courage to complete the process of market opening
started in the 1990s”, said Commissioner Reding. “In today’s electronic
world, national borders have become superfluous to technology, economic
interests and consumer behaviour. Operators, technological innovators,
service suppliers and citizens all stand to gain from a single set of
well-executed EU rules. Stronger cross-border competition and better
access to spectrum, the raw material of the information society, are
indispensable for sustaining Europe's competitive advantage in the
telecoms sector.”
“It is a competitive disadvantage for Europe that we do not have, as in
the US, a single regime for spectrum management, but 25 different
ones”, she said.
On harmonised regulation, she said, “we now need a more efficient,
timely and consistent application of the EU rules. It is a serious
problem for Europe’s single market if national regulators vary in their
determination to remedy existing competition problems speedily. Delay
risks putting operators from other EU countries at a disadvantage.”
On regulatory holidays, the Commission said, “the overall health of
competition is still too precarious to justify abandoning
sector-specific regulation in other wholesale markets, such as
broadband. Incumbents continue to control bottleneck infrastructure and
new entrants are still dependant on access to such infrastructure to be
able to compete”
Reactions
The first observation here is that these proposals would lead to a
dilution of national regulatory powers in favour of a more centralised,
single market approach. This overt threat to subsidiarity will incur
the ire of the majority of Europe’s NRAs and the policy-makers that sit
behind them.
It’s worth remembering that the NRAs, as represented by their
collective regulators’ club, the European Regulatory Group (ERG), were
in large part responsible for turning the table on Reding in the GSM
roaming debate, having initially supported her proposals to a far
greater extent.
It is tempting to see the NRAs as ‘swing voters’ in the final stages of
the regulatory debate. This calls for a public consultation until
October 2006 with legislative proposal in place before the year’s end.
At present it looks highly unlikely that they will ‘swing’ Reding’s way
without substantial compromises.
More predictable are the views of the incumbent and new entrant camps.
Responding to the June proposal, the European Competitive
Telecommunications Association (ECTA) managing director, Steen Clausen,
said: “we are delighted that the Commission has reaffirmed the
importance of competition in driving investment and innovation, and is
committed to examining solutions that might address competitive
problems at their core. But the proposal as it stands may mean that by
removing critical retail markets from regulatory protection, the
Commission could put in jeopardy the many benefits consumers have
already enjoyed as a result of the Framework as it exists today.”
While ECTA asks for the Commission to go further, its incumbent
counterpart, the European Telecommunication Network Operators
association (ETNO) took the opposite view. “Now that markets are
increasingly competitive and consumers can choose from various
platforms, technologies and suppliers, Europe needs to complete the
transition towards a sector mainly driven by market forces under EU
competition law", said Michael Bartholomew, ETNO director. “Despite the
increased competition, the implementation of the current regulatory
framework in practice has only led to more regulatory intervention. The
European Commission does not tackle this in its communication”
This incumbent/new entrant divide would be expected to cancel itself
out were it not for the backing which incumbents continue to receive
from governments, which hold a direct or indirect economic interest in
the ex-monopoly PTOS and exercise influence via the NRAs that they
control.
The other main actor here is the Commission itself. The EU roaming
debate was ultimately settled not be the all-too-predictable caucuses
of industry support or opposition, but by internal fragmentation within
the Commission itself.
That is less likely to be repeated in the case of the Review, not least
since the Commissioners in Brussels are rarely found to resist efforts
at centralisation, no matter what their public or domestic
pronouncements say. Lobbying pressure could, however, be
concentrated on Industry Commissioner Günter Verheugen. The German
seems certain to have his loyalties tested. A unified Commission,
backing Reding’s proposals to the hilt, would almost certainly win the
day.
Sad but true
What’s strange about all of this is that the one voice that all parties
claim to support – that of users – will be little heard in the months
of debate ahead. That leads one to the conclusion that at its essence
this is a power struggle between regulators and a parallel grab for
market-share between operators.
The users? They should think themselves lucky to have been taken into
consideration at all. The industry's view (and that of politicians and
regulators) is a combination of 'let them eat cake' and 'stay out of
our turf war'. Charming.
Jim Chalmers
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