Alltel Wireless and JumpTap are collaborating on an end-to-end mobile search system, which will allow Alltel subscribers to search and discover a wide range of relevant and targeted information from a host of different mobile, local and web-based providers. All of these new capabilities will be offered to Alltel subscribers at no additional cost. From a single search button, Alltel subscribers will be able to search Alltel’s full catalogue of mobile content to find ringtones and wallpapers, in addition to Internet content such as maps and directions, news and sports, flight updates, weather, white pages, stock quotes, chat services, and any mobile website included in JumpTap’s Mobile Search Index. In order to help Alltel subscribers find highly relevant offers from a broad range of mobile merchants, Alltel and JumpTap will allow mobile and local merchants to bid for targeted sponsored links and to purchase mobile impressions in appropriate places within the Alltel search and browsing experience. With mobile search Alltel subscribers will gain access to an open market of services with relevant and targeted mobile content.
www.jumptap.com