7 October, 2004: Empower Interactive has secured a contract with Etisalat, the leading Middle Eastern telecoms provider, to deliver its Application Messaging Service Center (AMSC) and Message Delivery Platform (MDP). This advanced Mobile Data Services Architecture will pave the way for development and launch of new mobile messaging services and open significant revenue opportunities for Etisalat.

The AMSC and MDP are designed to support significant regional traffic volumes generated by mobile applications, such as marketing campaigns and content delivery. They provide Etisalat with the potential to connect up to 1,000 applications to its network simultaneously, whilst continuing to guarantee Quality of Service for its significant volumes of peer-to-peer traffic.

A key feature of the upgraded network is an advanced SMS forwarding function, which Empower Interactive designed in response to regional demands. This feature will allow Etisalat to offer diversion of SMS messages in the same way one might divert a mobile voice message. The AMSC architecture can also be upgraded seamlessly for MMS data transport.

Automatic message forwarding will allow customers to upgrade handsets without losing any data messages. This is particularly significant for any operator, since by driving uptake of new, advanced handsets the operator will also boost growth of lucrative multi-media messaging services. Key messaging services to be supported by the new infrastructure include wide-ranging national and regional news alerts to cater for any country with a multi-cultural environment. By connecting more applications such as these to its network, Etisalat will be able to tap into an important new source of revenue.
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