|
Monday, 11 October 2004 |
11 October, 2004: First blue collar and blue light. Next the youth market. Now push to talk (PTT) aims at ladies who like diamonds, the colour pink, and fashion statements.
Pioneered by NexTel and Motorola, PTT was originally aimed at the blue collar and so-called 'blue light' communities. Taken up by cellphone operators as PTT over cellular (PoC), the youth market was the next target for the walkie-talkie like service. Could you sell PTT phones as a fashion statement? Motorola, the retailer Bloomingdales and US fashion company Baby Phat reckon you can. Improbably, the 'Baby Phat by Kimora Lee Simmons i833' Motorola iDEN® phone is a limited edition, pink terminal sporting the Baby Phat logo, a quilted texture and 0.4 carats of genuine diamonds to liven up the external display. Suggested retail price is US$699.99.
John Williamson |
