In addition to introducing a range of Wi-Fi handsets for its BT Fusion fixed-mobile convergence (FMC) product, UK incumbent BT has established a high street channel to market for the service. For the first time, BT Fusion will be available to buy this Spring in over 400 Phones4u stores across the UK after the chain signed up to be the partner for the Wi-Fi launch. To date BT has basically sold the Fusion service using advertising, online purchasing and call centres, and although the telco professes itself eminently satisfied with the resultant uptake, some experts have suggested that a lack of a high street presence has held subscriber numbers to modest levels. The introduction of the Wi-Fi handsets, the Nokia 6136, Motorola A910 and Samsung P200, is also aimed at boosting sales of the FMC service.

“Our deal with Phones4u will make Fusion available on the High Street for the first time, as well as online and by calling BT,” notes Steve Andrews, BT chief, mobility and convergence. “This mobile service is a great example of our convergence strategy to keep customers well connected wherever they are.”

BT reckons its BT Openzone Wi-Fi hotspot network in the UK and Ireland means that it is in a unique position to offer a truly converged fixed-mobile service. The company’s plan to build a first phase of 12 Wireless Cities by the end of March should mean that most of the UK’s major city centres will soon offer widespread Wi-Fi coverage. The telco has also introduced a four minutes talk for the price of one tariff (out of bundled inclusive minutes) that is available both at home and at the outdoor hotspots. Free Internet surfing on the Wi-Fi handset is also part of the offer for Fusion customers, who can e-mail or surf the web on their mobiles at home and at BT Openzone hotspots at five times faster speeds than GPRS.
John Williamson