Since then, however, Vonage, Skype and other VoIP-only competitors have carried out aggressive VoIP marketing campaigns. Today the non-traditional operators lead the US VoIP market with 23 percent and the traditional operators trail at 10 percent.
The BroadSoft-commissioned research found there is a substantial untapped market in
Germany with 70 percent of SMEs interested or very interested in VoIP. Whereas in
Europe overall, nearly 64 percent of SMEs had no or little interest in VoIP services, according to Savatar.
Despite the strong interest in
Germany, the market remains largely uneducated about the benefits of IP voice services with 84 percent of German SMEs primarily viewing VoIP as a way to make inexpensive calls, while only 15 percent primarily considering VoIP as a means to acquire advanced voice features that can replace an expensive on-site PBX. In the more mature US market, only 43 percent of SMEs primarily view VoIP as a way to make cheap calls, while about 20 percent perceive VoIP as offering more advanced voice features, and 20 percent identify VoIP as way to more easily and economically manage the enterprise network.
www.BroadSoft.com.
