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Top ten non-voice services identified |
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Saturday, 21 April 2007 |
With many operators desperately searching for ways to increase non-voice revenue, the world's top ten non-voice services have been identified in a forthcoming report, The World's Top Ten Non-voice Services for Mobile Operators, by Analysys.
"With falling voice ARPUs, mobile operators now need to drive non-voice services," says co-author Dr Alastair Brydon. "From a vast array of wireless services, we've identified the ten best non-voice services in the world, picking out those exhibiting high market potential, effective implementation and suitability for reproduction on other markets."
The world's top ten non-voice services are:
1. Vodafone's Casa FASTWEB DSL service (
Italy)
2. O2's SMS service (
UK)
3. 3's 3G mobile TV and video streaming service (
UK)
4. T-Mobile's BlackBerry email and instant messaging service (
USA)
5. Sprint Nextel's CDMA2000 EV-DO Revision A mobile broadband
service (
USA)
6. 3's DVB-H mobile TV broadcasting service (
Italy)
7. KDDI au's EZ Chaku-uta Full music downloading service (
Japan)
8. SK Telecom's Cyworld Mobile community portal service (
South Korea)
9. NTT DoCoMo's DCMX mobile credit service (
Japan)
10. Vodafone's MiniCall 'voice SMS' service (
Egypt)
"The top service may be a surprise to some," says Dr Mark Heath, co-author of the report. "However, DSL services can generate average monthly revenue of at least four times current non-voice ARPU levels. All of our top ten have great potential to drive operator ARPU."
www.analysys.com
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