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VMS and Celltick to launch new service |
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Wednesday, 18 July 2007 |
VMS (MobiPhone), the largest mobile network operator in
Vietnam, is set to launch a new mobile media service powered by LiveScreen Media from Celltick, the pioneer in Active Content Marketing. The move makes VMS the first operator in
Vietnam to use the idle screen as a media channel and will target its 8.5 million subscribers. The service, due to launch later in 2007, will provide an exciting new way for customers to discover and consume content as well as boost the operator’s ARPU. The deployment of LiveScreen Media is one of the cornerstones in VMS’ commitment to differentiate itself in a highly competitive market through continual innovation. Subscriber levels across
Vietnam are growing at around 85% year on year. With the increasing interest shown by overseas operators, domestic providers like VMS are looking to introduce innovative new services to appeal to current and potential customers alike. Branded LiveInfo, VMS’ service will use Celltick’s LiveScreen Media technology to turn each subscriber’s mobile screen into a personal interactive billboard. This is achieved by broadcasting ‘content bites’ or ‘teaser messages’ to the idle-screen when the device is not in use. ‘Teaser’ messages include content such as news, sports results, celebrity gossip and weather updates. The subscriber just clicks once to reach the option menu which leads to a variety of related content on the main VMS portal. Subscribers can then view and buy premium content such as video clips, ringtones, music downloads and games, provided by VMS leading content providers in
Vietnam. The entire process, from discovery to transaction, typically takes just two clicks. The roll out of LiveInfo is initially planned for 200,000 subscribers and will be available to up to 1,000,000 million users during 2008. Celltick has been working closely with its partner in
Vietnam, SVT to deliver this project to VMS.
www.celltick.com |
