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Mobile operators risk losing the enterprise mobility market |
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Thursday, 19 July 2007 |
Mobile operators must not neglect enterprises’ mobility solution needs or they will be marginalised, according to a new report, Seizing the Opportunities from Enterprise Mobility, published by Analysys. Enterprises account for a large proportion of total mobile service revenue, their share reaching 37% in Western Europe and 39% in the
USA in 2006. However, mobile operators put most of their effort into the mass market, where they can sell the same set of services to a very large number of consumers. “Neglecting the enterprise market is a risky strategy”, says report co-author, Dr Alastair Brydon. “Mobile operators in developed markets are finding it increasingly difficult to boost their revenues from consumer services, despite the advent of 3G services and handsets. Furthermore, in the absence of comprehensive enterprise mobility solutions from the cellular industry, the IT community is exploiting the increasing adoption of WLAN, particularly in
North America. This threatens to cannibalise cellular revenue.”
Key findings from the new report include:
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Mobile services and applications can bring major benefits to enterprises, including cost savings, productivity gains and strategic advantages. However, the take-up of enterprise mobility solutions is still relatively restricted, being limited to, for example, senior executives and mobile workers that are critically dependent on mobile communications.
-A battle to seize control of critical parts of the enterprise mobility market has developed between cellular and WLAN communities.
-A number of technological breakthroughs - such as indoor base stations (picocells and femtocells) and IP Multimedia Subsystem (IMS) - will enable mobile operators to substantially improve their enterprise mobility solutions.
This new report assesses the current state of enterprise mobility, revealing that today’s solutions do not meet all the needs of the enterprise community, and considers the threat of mobile operators being marginalised by new competitors. It provides a thorough review of enterprises’ challenging requirements and identifies the issues that mobile operators need to address. The report also illustrates how a number of important developments, including indoor base stations and IMS, will add essential capabilities to cellular networks, if mobile operators shape their development appropriately.
www.analysys.com |
