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Singtel deploys Ruckus solution |
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Monday, 24 September 2007 |
Ruckus Wireless has been selected by Singapore Telecommunications Limited (SingTel),
Asia's leading telecommunications group, to supply the Ruckus MediaFlex Smart Wi-Fi system to enable reliable in-home wireless distribution of SingTel's popular new "mio TV" IPTV service. SingTel has standardised on the Ruckus MediaFlex 802.11g Smart Wi-Fi system as its in-home wireless distribution option. It is providing the Ruckus MediaFlex system to installers and offering it to
Singapore subscribers as an option to connect televisions throughout the home to its IPTV service without disruptive wiring. SingTel estimates that approximately 70 percent of all subscribers who initially request to have their homes wired with Ethernet change their mind to a non-wired option when the installer arrives.
Singapore has over 1.4 million households with 2.02 televisions per household. SingTel is the market share leader for broadband services with over 380,000 subscribers. Since launching mio TV in July, SingTel has taken aggressive steps to return control of television viewing back to consumers by providing some of the industry's lowest pricing, a la carte packaging and unique on-demand programming. For instance, SingTel recently announced a deal with Sony Pictures Television International that brings viewers Sony's upcoming slate of feature films at the same time as the DVD release and before they are seen anywhere else on TV.
www.ruckuswireless.com
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