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Russian operator launches new portal |
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Monday, 22 October 2007 |
MTS,
Russia’s largest mobile operator, has launched the first and only operator-branded, Russian language mobile search solution using FAST Active Mobile. Based on the FAST Enterprise Search Platform (FAST ESP), FAST technologies have enabled MTS to create its own mobile search portal to meet the unique needs of the Russian market. The enhanced portal has resulted in a substantial boost in traffic and a 60% increase in queries (searches), leading to increased download of digital content in the first three months. Designed with the unique needs of the mobile subscriber in mind, the MTS mobile search solution takes advantage of FAST Active Mobile’s proven search capabilities to provide a superior user experience. The solution delivers highly relevant results in a format appropriate for the user’s device, improving ease of use and customer satisfaction. This not only helps to reduce churn and increase revenues, it gives MTS a distinct competitive advantage, as well as allowing them to explore the new business opportunities that the mobile web provides. MTS will also be offering an entirely unique collection of WAP sites with its own search relevance and ranking rules. This will allow for boosting of specific Russian content for certain searches and creation of unique drill-down capabilities that are missing from standard third-party search engines. The MTS strategy and FAST search technology is designed to facilitate rapid launch of new business models around social networks and user-generated content by creating a platform for the search, storage and retrieval of all forms of digital content (e.g. ringtones, games, pictures, videos, real music, blogs, etc).
www.fastsearch.com
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