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Celltick to manage Indian marketing service |
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Monday, 22 October 2007 |
Celltick has been appointed by Vodafone Essar to manage its FLASH! service in
India. In a revenue sharing agreement, Celltick will be responsible for raising revenues of the service by managing all aspects of the FLASH! platform across
India including editorial content, programming and content alliances. The service, FLASH!, which is powered by Celltick's LiveScreen Media, was launched in 2003 and has already proven to be highly successful, with a few hundred thousand users clicking through to revenue-generating content each month. Using cell broadcast technology, LiveScreen Media streams non-intrusive interactive "teaser" messages simultaneously to millions of mobile idle-screens. This transforms the mobile phone into a personal billboard for content, and also serves as a platform for marketing campaigns. FLASH! uses this platform to bring relevant content such as news, sports results and games to subscribers, catching their attention. The key lies in the simplicity of the service; all the user needs to do is click twice to access additional relevant content. Celltick's managed service team will use their global expertise to refine the targeting and content used in FLASH! to contribute directly to raising revenues for the service. The team's core competency is utilising LiveScreen Media to build a relevant, high quality user experience. As part of this process, a new localisation strategy will be introduced to acquire and market additional targeted content to users. In the second phase, the team expects to focus more on mobile advertising, using the service as a mass reach marketing platform for carefully selected campaigns.
www.celltick.com
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