| Held to accountability? |
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| Friday, 02 November 2007 | |
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A Top 100 to be published in Fortune magazine looks at responsible practices and stakeholder accountability in large corporates. There are even some ICT players in the list.
Global mobile giant Vodafone is the best placed ICT player in a new ranking of large companies based on their ‘Accountability Rating’. The latter is a system devised by the think tank AccountAbility and UK-based consultancy CSRnetwork. The Accountability Rating “measures the extent to which companies have built responsible practices into the way they do business and looks at how well they account for the impact of their actions on their stakeholders.” The full results will be published in the 10 November issue of Fortune magazine. Vodafone is at number five in the 2007 ranking, behind BP, Barclays, ENI and HSBC Holdings. In 2006, Vodafone was ranked number one. According to AccountAbility and CSRnetwork, four main criteria are used to determine their rankings: • strategy: does the core business strategy integrate social and environmental targets with financial ones? • governance: do senior executives and the advisory board consider stakeholder issues when setting strategy and formulating corporate policy? • engagement: does the company engage in dialogue with people who have an interest in, may be affected by, or may affect its business? • impact: has the company been involved in any controversies covered by the media? What is its carbon footprint? Has it worked with other companies to engage stakeholders? Other ICT components of the list, which is otherwise dominated by oil/energy companies, banks and large retailers, include Telefónica (at number 23), Hewlett-Packard (24), Matsushita (29), Deutsche Telekom (33), Siemens (41), France Telecom (46), IBM (52), Samsung (63), Hitachi (70), Verizon (73), NTT (77) and AT&T (93). As report cards go, albeit that its premise is controversial, this one’s mixed. Jim Chalmers |
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