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Lebara Mobile to launch in the UK |
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Friday, 02 November 2007 |
Lebara Mobile, a division of the Lebara Group, one of the fastest-growing private companies based in the
UK, has announced that it will enter the
UK market on the 31st October 2007. Lebara Mobile is launching a new Pay-As-You-Go SIM card giving ethnic residents based in the
UK a simple, low cost way to call abroad or text directly from their mobile phones. Lebara Mobile SIM cards, top-ups and a range of handsets will be available through national and independent retailers as well as online. Customers will be able to use their existing mobile phones and retain their existing mobile numbers, or choose from Lebara Mobile’s range of handsets. SIM cards are compatible with all standard UK GSM mobile handsets. A multi-lingual customer support service will be available and voicemail services will also be included. A leading
UK mobile network operator will carry the Lebara Mobile traffic within the
UK. For global reach, calls are passed to the Lebara Mobile international switched network, and routed seamlessly to their destination. A key focus for Lebara Mobile in the
UK is to migrate customers from fragmented and poor-quality calling card services onto the Lebara Mobile Pay-As-You-Go SIM card-based offering, providing customers with the additional benefits of a quality service with easy to understand pricing. Further details of retail, telecom and solution partners; distribution channels; call charge rates and go to market activities will be announced on the 31st October 2007 to coincide with availability in the retail channel.
www.lebara.com
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