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Grameenphone signs with Sicap |
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Tuesday, 13 November 2007 |
Just launched on the Grameenphone network in
Bangladesh, mobile reverse-charging on Sicap Pay4Me software constitutes a convenient, real-time solution for customers to bridge the credit gap. By making mobile services very flexible, Sicap software is helping Grameenphone achieve both customer service and revenue objectives. With almost 16 million customers, Grameenphone is a clear leader in the Bangladeshi market where a total of six operators contend for the loyalty of the 32 million current mobile users. However, with a mobile penetration rate still below 25%, growth potential in
Bangladesh is strong, providing service is affordable. Grameenphone is intent on attracting new customers by means of an attractive Sicap-designed payment service for lower-income segments of the population and for family use. To promote the service, Grameenphone is running an advertising campaign showing parents taking reverse charge calls from their children. The Sicap software tool uses cost-free USSD string requests. Called "Pay4Me", it allows prepaid subscribers to initiate reverse charging calls with pre or post-paid friends when they temporarily run-out of credit. Call-back is ordered by the customer through a USSD sequence or by dialling a call-initiated prefix. The intended receiver of the call is asked to accept reverse charges. For prepaid subscribers this means that they can make calls even when out of credit, as USSD is not charged for. Moreover, all handsets, even the most basic models, support USSD, so service availability is never an issue. The Pay4Me system can be extended to handle reverse charging calls to and from other networks. This means that family and friends abroad can support the cost of keeping in touch. It also means that collect calls are possible even while roaming.
www.sicap.com |
