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Amobee in Spanish mobile advertising launch |
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Thursday, 22 November 2007 |
Vodafone
Spain will be using Amobee Media’s advanced operator-centric advertising solution to insert dynamic and interactive advertisements into Vodafone's portal, Vodafone Live! Amobee's media solution will be used as a key element in Vodafone
Spain's "Mobile Marketing Discover Program". Ten leading brands will be participating in this new mobile advertising initiative including industry leaders such as: Heineken, Nestlé, Atrapalo.com and Linea Directa. Amobee Media Systems is providing the centralised ad-server and campaign management solution which seamlessly integrates relevant and contextual commercial messages into all types of mobile content. Later developments will include ad-funded mobile gaming, TV, video and messaging, all of which enable brands to harness the power of mobile advertising while giving Vodafone users the ability to consume more services.
www.amobee.com |
