Amsterdam ArenA, a premier multipurpose sporting and entertainment venue and home to AFC Ajax football club, has turned to Cisco to help make the famous stadium smarter. With the deployment of Cisco Internet Protocol (IP) technology, the stadium is introducing several innovative services for the 2 million visitors it attracts each year. Visitors will be able to reserve seats from home, get access to real-time travel and parking information, and pay for tickets using their mobile phones. Spectators and sports fans can more easily access all stadium-related services and the organisation can deliver improved visitor service at every event. Amsterdam ArenA chose Cisco not only for its scalable and highly reliable IP infrastructure, but for capabilities such as unified communications, video delivery and wireless services. These capabilities can be applied throughout the site, helping Amsterdam ArenA to create a multimedia platform that provides visitors with a richer, more personalised service. KPN Telecom, a member of the Cisco Powered Program, will install the infrastructure. The Cisco IP platform reduces operational costs by standardising and virtualising everyday IT services such as security, mobility and storage. Third parties, such as the main tenants of the Amsterdam ArenA, can easily use the network to offer additional services. Integration with radio frequency identification (RFID) technology will make it possible to offer location-specific information to visitors as well.
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