Siano Mobile Silicon has signed a collaboration agreement with CMB Satellite, the Hong Kong based affiliate of EchoStar Communications Corporation, and Huaqi, a leading manufacturer of consumer multimedia products in China branded "aigo" to provide advanced solutions for China's up-coming mobile TV service known as CMMB, or S-TIMI, starting at the 2008 Olympics. CMMB (or S-TIMI) is the technology developed in China and selected by the State Administration for Radio, Film and Television (SARFT) as the main platform for delivering TV services to mobile devices. The CMMB network will use both satellite and terrestrial signals to obtain effective coverage both in densely populated cities, including indoor reception, as well as in sparsely populated rural areas. The commercial launch of mobile TV in China is anticipated to coincide with the Beijing Olympic Games. CMB Satellite, a Hong Kong-based affiliate of EchoStar, is the primary provider of S-band satellite capacity for China 's CMMB mobile video system. Huaqi is the largest supplier of MP3/MP4 handheld devices in China . Its brand aigo holds 35 percent of the domestic market.
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