Philippines based 3G Mobile Operator, CURE, has selected the Mercury multimedia platform, from 3ple-Media. CURE (Connectivity Unlimited Resource Enterprise Inc) is scheduled to launch during 2008 and will use Mercury as their sole and mission critical mobile multimedia platform. CURE becomes the second Asian Operator to implement the Mercury platform, which is fast gaining recognition for its unique combination of commercial and technical innovation. Mercury has been created to help operators position themselves at the centre of the newly emerging mobile multimedia ecosystem. Operators, content providers and media companies can easily and rapidly launch new, advanced services using any number of multimedia bearers and tap a variety of new revenue streams. Through Mercury, operators are able to mobilize subscribers to use new multimedia services, increase data ARPU by monetizing this growing base and micro-personalize the offering to enhance the end-user experience and fight churn. The Mercury multimedia platform includes the world's most powerful mobile multimedia engine and a full spectrum of multimedia bearers for digital content access and delivery.  This is tapped directly by media companies and content providers via a series of out-of-the-box multimedia compilation and distribution tools.  End-user experience and quality-of-service guarantees are protected by a host of service support elements such as transcoding, malware-scanning, and automatic device detection & configuration.
www.3ple-Media.com