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Lixto improves hotel.de’s competitiveness |
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Thursday, 22 May 2008 |
Lixto Software, the Web intelligence company, has announced that the Germany hotel reservation company, hotel.de is using the Lixto Online Market Intelligence solution to help maintain its price competitiveness, ensure compliance of hotels on prices and booking conditions, and to improve internal efficiencies. hotel.de offers its customers access to over 210,000 hotels worldwide with over 2.2 million unique users and accounts who book in excess of 360,000 nights accommodation per month on its website. One of hotel.de’s biggest priorities is to ensure that its competitors are not offering better deals at the same hotels and that its hotels are not reneging on their pricing agreements (best price guarantee) with hotel.de, either by offering higher prices as well as better rates to competitors.
The Lixto system works by carrying out sophisticated analysis and interrogation of pre-defined competitive websites to replicate a customer booking online based on a number of parameters to get accurate pricing and booking information on over 18,000 hotels.
Another key advantage of the Lixto solution for hotel.de is that all the product attributes which affect the end price of the hotel product, such as breakfast or cancellation conditions, are reflected and accounted for in the information given to hotel.de, increasing the accuracy and relevance of the data available.
If a price rate violation with a hotel is detected, the Lixto solution generates an automated key information that notifies the relevant rate controller. Once this is verified, an email is then sent automatically to the hotelier with a detailed description of the rate violation. This enables hotels to make any price corrections as they do not want to lose their business with hotel.de. This also allows hotel.de to ensure that its hotels are maintaining their pricing agreements (best price guarantee) on a daily basis, thus maintaining its competitiveness in the market. Lixto Online Market Intelligence is also helping hotel.de by cutting internal operating costs and offering scalability to support hotel.de’s planned expansion.
Lixto Online Market Intelligence is based upon the company’s award-winning web data extraction technology that has been designed to access, augment and deliver content and data from highly dynamic web applications that utilise client-side processing techniques such as JavaScript,
AJAX
and dynamic HTML. This allows for fast reactions to changes in the online channels and ensures continuous service and superior data quality. On top of the data store, Lixto uses enterprise-class reporting infrastructure to provide all necessary reports and analytics to enable an efficient identification of market opportunities that are most relevant for day-to-day business. Important market events are highlighted, and reports customised to show exactly the market data that are of most interest to individual users.
www.lixto.com |
