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| Web 2.0: aiming at the enter-prize? |
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| Thursday, 10 July 2008 | |
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Studies say businesses are embracing social networking big time but concerns remain…
Based on the benefits enterprises could achieve from using social networking technology, and tracking historical adoption patterns of similar technologies, a new analysis postulates that Web 2.0 adoption by businesses is inevitable. The Wainhouse Research study – ‘The Enterprise Social Networking Landscape, Volume 1: Market Dynamics, Sizing and Forecast’ – runs the rule over the diverse set of activities that comprise enterprise social networking (ESN) - including blogs, wikis, personal profiles and video uploads – and finds that even though the ESN market is in its infancy, it has already worth around US$200mn. Wainhouse further predicts that the market will grow at a rate of 40% each year over the next five years to reach US$2bn by the year 2013. In similar, if indeed not more strident vein, a recent report from IT Governance suggests that Web 2.0 is now a business reality, and organisations risk losing their competitive edge if they fail to engage with the phenomenon. However, ‘IT Governance Best Practice Report, Web 2.0: Trends, Benefits & Risks’ warns that firms face making critical mistakes around privacy, information security and possible legal action if they adopt Web 2.0 technologies without thinking through their risks. The IT Governance message is that the smarter organisations will adopt and adapt Web 2.0 technologies while safeguarding themselves against the dangers – risks such as breach of privacy, financial costs (lower productivity, increased drag on the corporate bandwidth) and security and regulatory compliance. Doing this will enable them to offer staff and customers the more information-rich and agile way of working and operating – at less risk. “Company leaders have, for too long, been burying their heads in the sand when it comes to the importance of social networking,” asserts IT Governance ceo Alan Calder. “Web 2.0 is now a business reality, and ceos need to get a proper understanding of its risks and benefits so as not to miss out on the opportunity.” Bouncing baby Meantime, enterprise social intelligence provider Trampoline Systems reckons that 88% of businesses are currently eager to start using social networking, although many are looking for more business functionality than in consumer social networks. In research published last month Trampoline reports that 94% of Some ups and some downs then. John Williamson |
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