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Samsung and GyPSii sign LBS agreement |
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Tuesday, 29 July 2008 |
GeoSentric Oyj's GeoSolutions BV Business Unit (GyPSii), the market-leading mobile digital lifestyle application and geo-mobility social networking platform, has entered into a multi-year worldwide agreement with Samsung Electronics. Under the terms of the agreement, GyPSii will provide technology, products, worldwide data centre infrastructure, and GyPSii branding rights to Samsung, on a worldwide non-exclusive basis for a range of Samsung products. GyPSii's leading mobility digital lifestyle application will be initially be bundled on Samsung's Omnia (SGH-i900) and SGH-i780 as an embedded application. Samsung's customers will be able to take full advantage of the location-based social networking digital lifestyle features of the GyPSii suite and create and share user generated content (UGC) with GyPSii's global user community, and other interoperable social networks such as Facebook. The agreement has provisions for revenue sharing between GyPSii and Samsung, utilizing the business models enabled by GyPSii. As the world's second largest mobile manufacturer, Samsung will provide the new GyPSii-enabled handsets on a global basis. The application will be made available to users in numerous local languages, with GyPSii providing the global infrastructure and operating platform to Samsung customers. GyPSii's PlaceRank technology will be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points of interest) and location-targeted advertising to users.
www.gypsii.com |
