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ZTE launches first TD-SCDMA phone |
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Monday, 11 August 2008 |
ZTE is enhancing 3G mobile TV viewing experience during the Beijing 2008 Olympic Games as it officially rolls out U728, the industry's first-TD-SCDMA TV handset, a wireless device that is capable of receiving crisp and quality TV signals. The new TD-SCDMA TV handset supports CMMB's (China Mobile Multimedia Broadcasting) mobile TV technology. According to SINO-Market Research, a leading
China market research firm, 71% of
China consumers surveyed was interested in watching the 2008 Beijing Olympic Games on a TV phone, with 41% considering buying one to gain mobile access to the summer sports coverage. The availability of the new ZTE TD-SCDMA handset in the market is expected to further propel the adoption of the standard in
China and play a significant role when 3G licenses are issued in the mainland by end of the year. ZTE's U728 is a state-of-the-art dual-mode wireless technology that supports TD-SCDMA and GSM+CMMB, and will play a key role in ensuring a smooth and efficient mobile communication during the global event. Designed as a commercial Smartphone, it can simultaneously receive CMMB broadcasting signals, allowing users to watch Olympic programs anytime, anywhere on its 2.8-inch TFT LCD monitor. The ZTE U728 TD-SCDMA handset is equipped with various 3G services capability such as WAP, VP, MMS, JAVA and video streaming to provide subscribers superb high-speed multi-media services over next-generation 3G network. In terms of channel reception, U728 is capable of smoothly receiving broadcast signals, and allows users to quickly switch TV channels in a fraction of a second.
www.zte.com |
