Friday, 03 September 2010
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Troubled wireless company offers technology modules to consumer electronics makers…
Faced with a declining share of the global cell phone business Motorola is to strike out in a new direction, offering wireless modules for embedding in consumer electronics (CE) products as a means of regaining market momentum. The company will offer WiMAX, HSPA and LTE data cards for insertion into other manufacturers’ products. Among the devices targeted are notebooks, netbooks, portable gaming devices and other networked consumer electronics. “As operators continue to deploy higher speed wireless networks to accommodate for growing consumer demand for mobility, there are opportunities for manufacturers and operators to roll out a wide range of low-power consumer electronics to enhance today’s mobile lifestyles,” comments Gary Koerper, vice president of Engine Systems for Motorola Mobile Devices. “We look forward to working with the leaders in the wireless broadband ecosystem to incorporate high-speed broadband into more devices.” “This initiative allows us to tap our rich history of developing reliable wireless data cards to push forth the next evolution of wireless broadband,” continued Koerper. “We are committed to growing the ecosystem so more consumers can enjoy the benefits of high-speed broadband connectivity on any device, anytime, anywhere.” The move to build an extended ecosystem for its broadband wireless technology may be by way of making a virtue of a necessity for Motorola, but the company could be on to something. A recent analysis from Strategy Analytics describes mobile phone operators now looking beyond the handset to fuel further growth, and identifying a broad range of consumer electronics devices as vehicles for 3G and 4G wireless service access. The Strategy Analytics report, ‘Beyond the Handset - Wireless Consumer Electronics: US Market Forecast’, reckons there are up to 20 new device segments in which 3G and 4G wireless technologies will be embedded, and which operators could support with data and media services. The new range of embedded CE devices will create a market of 100mn installed devices for wireless operators in the Meanwhile ‘Convergence in Portable Consumer Electronics – 2009 Edition’, a recently published study from IMS Research, contends that connectivity technologies constitute much of the driving force behind the presently observed convergence among portable CE markets. IMS says OEMs are beginning to categorise various products as Mobile Internet Device (MID) or Ultra-Mobile Device (UMD), with the value proposition of a connected portable product capable of a PC-like Internet browsing experience. The research company forecasts that 730mn devices shipping in 2014 - excluding notebooks - will enable PC-like Internet browsing. For a change, Motorola on a roll? John Williamson |
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