Play, a 3G operator in Poland, ia to deploy Mobixell’s Ad-It as the platform for its WAP channel. Play and Mobixell have trialled the new advertising service on Play’s WAP portal. The campaign ran from March-April, during which time the operator ran 33 different advertising promotions, including a premium campaign designed by Ogilvy Poland to promote the new Motorola MotoROKR E8 handset. The MotoROKR campaign is the first venture undertaken as a global partnership between digital marketing agency, OgilvyOne, and Mobixell. The campaign was implemented by OgilvyAction, the brand activation arm of the Ogilvy Group. Mobixell is providing Play Mobile with a WAP Advertising solution powered by the Mobixell Ad-It™ platform, including: inventory management, trafficking, campaign management, business operation and the Ad Server functions. Ogilvy Poland designed the Motorola campaign which featured on the operator’s WAP Portal and has generated an impressive Click Through Rate (CTR) of 4.3% on average, reaching 13% at its highest.
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