Nimbuzz has formed a unique partnership with Telkomsel, Indonesia’s largest mobile operator, that sees Nimbuzz delivered to more than 82 million Telkomsel subscribers via a radical new mobile data subscription plan. The partnership is Nimbuzz’ first as part of a monetizable program, with Telkomsel using the added value offered by the Nimbuzz application to generate revenue via a short code subscription service. It forms a core part of Telkomsel’s newly-formed Social Networking Portal, which will make Nimbuzz available free to subscribers as part of a special flat rate data package. With subscribers able to enjoy unlimited use of the Nimbuzz application, the partnership is aimed at a mass market audience, and is seen as a game-changing example of how Nimbuzz’ ‘always on’ service supports operators in accelerating the take-up and consumption of mobile data services.
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