3 Italy has deployed Comverse’s MMS A2P Expeditor to support large-scale wireless multimedia campaigns. Comverse MMS A2P (Application-to-Person) Expeditor enables 3 Italy to launch its popular Adesso 3 (Now 3) service, which delivers MMS multimedia messages showing up-to-the-minute content from subscriber-chosen Portale 3 information and entertainment groups including news, gossip, sports, etc. A2P Expeditor delivers the time-sensitive material to a large number of subscribers at once, handling the heavy volume, traffic bursts and event-based peaks associated with mass MMS push applications. This telco-grade high capacity solution will enable 3 Italy to send millions of messages per day to promote 3G multimedia applications, and is designed to play a significant role in the growth of MMS usage.

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