elata has been selected by Areeba, the only private GSM and the only 3G operator in Cyprus, to enable the unified management and delivery of innovative mobile content and services to its subscribers. With the elata senses mobile content delivery and digital rights management (DRM) software system, Areeba will offer subscribers a variety of multimedia content including Java games, ringtones, wallpapers and video clips. The deal will see elata senses deployed first by Areeba Cyprus with the licence extending to eight other networks under the Areeba brand including Ghana, Syria and Yemen by the end of 2005.

Areeba, the only private mobile operator in Cyprus, launched services in September 2004. The new operator was also the first to launch a 3G network in December 2004.

www.elata.com