Effortel, the mobile virtual network operator and enabler, has been selected by the Israel Postal Company (Israel Post) as the lead consultant in its plans to launch mobile services via its network of more than 700 retail outlets. Effortel is tasked with defining the market proposition, business planning and modelling and identifying a suitable technology platform and operations partner. The project completion will see Israel Post create one of the country’s first mobile virtual network operators (MVNO). Israel Post’s move into the mobile arena follows the Israeli Government’s decision in 2010 to issue MVNO licences to stimulate competition and innovation in the mobile sector. As the one of the largest existing distributors of prepaid mobile top-ups via a comprehensive retail network, and with established relationships with customers through its postal and banking services, Israel Post is well positioned to capitalise on the opportunity. Effortel will also be working closely with BDO Ziv Halft, the Israeli arm of the global consulting practice, which will be delivering local market intelligence and data. With that information to hand, Effortel will assist Israel Post with business modelling, operational setup, marketing and communications and the selection of a technology solution.
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