An occasional series in which senior
industry figures chew the fat with TelecomRedux. Here's RAD Data
Communications' founder and ceo Zohar Zisapel on where his business
might be headed…
Telecomredux: What are some technologies you now consider to be important in general, and important for RAD in particular?
Zohar Zisapel: I see
wireless being a very important technology. Certain parts of video will
develop and become very important in communications. And IP of course -
it will end up as all-IP and broadband. And access is the big
opportunity.
TR: One of RAD Data's
strengths appears to lie in filling the gaps between what has been and
what's coming next - for example, bridging TDM and VoIP with
TDM-over-IP. What happens to RAD Data when we get to what will be, so
to speak?
ZZ: I don't thing
we'll ever get to what's going to be - the end. I'm quite sure when we
get to all-IP and broadband then there'll be something new coming to
replace broadband and IP. We're in a constant state of change.
TR: Do you see any evidence of an upturn in the fortunes of telecoms and ICT industry?
ZZ: Things started
to turn up in 2002 and are continuing up. It's not a big bubble but the
business is growing - we see that. We're selling more and more and
more. It's a good competitive market, and the competition is also doing
well. The down turn is behind us.
TR: Historically RAD
seems to have grown internally and organically, but recently you made
an acquisition - Packet Light. Is that likely to be the way forward,
buying companies?
ZZ: It won't be the
main avenue for us, no. We are engineers, we know how to develop
things. This is our strength and the strength of Israel. Packet Light
is more of a re-start than an acquisition. As a start-up the company
developed a 'god box' with a lot of very good technology but didn't
really go anywhere. What we did with Packet Light is we took their
technology and aimed it at a new market with a different product. On
the other hand, we are looking for certain companies to acquire. With
RAD Vision, for example, we acquired a company in China. There are
special cases where it makes sense. We've become big enough to do that
as well.
TR: Speaking of China, does RAD compete with any Chinese companies in any of its markets, and is that competition intensifying?
ZZ: Unfortunately
yes. We do compete with some Chinese companies, especially in China and
they hit us very hard. We don't see them much outside of China. In
general, though, China is a competitive threat to the whole
communications industry. There is no way you can compete with them on
commodity products. And they are pretty good.
TR: Where is the growth
opportunity for the group - greater penetration of existing markets,
expanding geographically, or developing new technology?
ZZ: Geographically
we can't extend too much anymore, at least not without moving to other
worlds, which is kind of difficult. In terms of revenue I would see it
in new technologies and some new customers. But mostly new
technologies, mostly taking advantage of changes in the market and
placing ourselves in new areas to take advantage of where we are strong.
TR: Do you see any change in the geographic split of your markets?
ZZ: Not really.
Europe is very strong and will stay very strong. South East Asia is
also strong. In the US we're developing but we're not as strong as we
might be given the size of the market. Americans prefer their local
companies. But the US market is very important for us, and we are very
active there and trying to do more.
TR: Some companies in
the RAD Group are public companies. Do you have plans to take any other
companies public? Or take the public companies private?
ZZ: We don't have
any immediate plans to take companies public. There's two reasons. One
is we don't have any companies that are ready to become public. The
other is that the public market is not very friendly right now. Whether
we take companies private is a good question. We haven't really focused
on any companies to take private. However, it might be an idea … to
take (the smallest companies) in the group private. The market is
currently very hostile to smaller companies.
TR: Thank you.
John Williamson |